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advice design setup and organization

Vectors, rasters, and files– oh my!

If you’re providing die lines to a customer (or another designer), please observe the following. The person receiving the file will definitely appreciate it.

  • Create your die line or art at 100% whenever possible. If it’s a vector file there’s really no reason NOT to (someone once used the phrase “vectors are free” when talking about the file space they take up). It’s not like the file will be enormous.
  • If, for some reason, you can’t create it at 100%, create it scaled down (for example, 25%, 50%).
  • ESPECIALLY if it’s scaled, make sure you indicate the scale either in the file itself, or the file name. Better yet, do it on both.


Thank you for coming to my TED talk.

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