I love logos. There’s something about taking a business, an organization– whatever– and boiling it down to an icon or a wordmark that really appeals to me. It’s like the ultimate Cliff’s Notes (side note– do they even make Cliff’s Notes anymore?).
(After a quick Googling) Apparently they do. And they’re still made with those awesomely-almost industrial yellow & black covers. Glad some things haven’t changed.
But I digress.
As I said at the top, I love logos. And I especially love logos from the 60s-80s. There’s just something about them…
Anyway, I was doing some housecleaning the other day. As I was putting stuff away, I came across an old program from a play I did when I was around 5-6 years old, which led me down a rabbit’s hole of memories for a bit. After a while I started to look at the “booster” ads in the back (you know, the kind parents and family buy to say hi to their kids. I even saw one from my great-grandfather to me. That made me a little misty-eyed. I had totally forgotten that was there). I saw that it wasn’t just parents. There were also stores– some local to Puerto Rico, some not– that had also bought ads in these programs. Then, somewhere along the way, I couldn’t help but realize how I’d never noticed the logos before. So I took picture of a few that I especially liked. The quality of the printing was not the best, and these were quick pics taken with an otherwise decent cell phone camera, so I apologize in advance for some of the quality (although that less-than-perfect execution gives them a little something I like).
Well, without further ado, let’s look at some logos (which are used for the purpose of sharing cool stuff I’ve found and are the property of their respective owners)…
For many, many years, Burger King was the big player in the fast food landscape in Puerto Rico (Up until sometime in the 80s, there was only one McDonald’s in PR.). Burger King has gone through some logo changes over the years, but this design has always been my favorite (they seem to have brought it back– even if for a little while– these days with the re-release of their hot ham & cheese sandwich).
First Federal (now FirstBank, I believe) was one of the big local banks in PR, along with guys like Banco Popular. While Banco Popular used a lot of reds and blues, First Federal leaned heavily on the color green. The extruded “1” on this is pretty funky, IMO.
I have no idea what this company is/was, or what they did. The logo– to me– has a cool bicycle-meets-Taíno-iconography feel to it. BTW, the Taíno were the peoples native to Puerto Rico and some of the other islands in the Caribbean. You can find out more here about the Taíno and their symbols.)
This is a logo for an engineer (if I had to guess, structural engineering or something construction related. But don’t quote me on it). I like how the “E” is formed out of the left-hand frame, and the bar carries through into the arrow, and the whole thing is lframed out in that rectangle. I dig it, even if I have no clue what the “dot” (which ends up looking like a Pac-Man because of the arrow) has to do with anything here.
This one’s a little crusty. It’s a logo for a graphics and print shop. Unfortunately, it looks like the ink spread a little on the printing, and things got a little goopy. You can barely make out the “c” in “Graficor”. But if there was a logo in this bunch that epitomized that period for me, this is probably it.
Okay, so this one’s not a logo per se. But I like the feel of this ad. And I love this version of the Baskin Robbins logo. It’s most definitely a product of its time. And, if memory serves me, it was in use well into the 80s, maybe even later.
So, there it is. Nothing scientific or fancy. These were just a bunch of logos that appealed to me in some way, and I thought I’d share them with you. Hope you’ve enjoyed them. Let me know what you think in the comments.
2 replies on “Quick logo roundup– Puerto Rico and the 1970s.”
Hi! I just ran into your blog looking for something else and found so much more instead. This article was such a time travel experience for me! I love classic logos as well, so it made my morning. Regarding the logo for Lopito, Ileana & Howie, that’s a Puerto Rican ad agency and they still exist. Precisely, this year they’re celebrating their 50th anniversary.
Thanks for visiting! That’s awesome to know that Lopito, Ileana & Howie are still around (I just checked out their website & twitter) putting out great work.